Relaunching a century old brand.

  • Model Year 2015 was massive
    for Indian Motorcycles. This was the first year of the redesigned Scout, the brand’s signature mid-size bike and its first ever liquid cooled engine.
  • The timeline for the new
    look-and-feel was tight and
    we simply didn’t have the luxury to shoot everything in person: Catalog, Print, TV, and a full Photography Library.
  • As the Art Director, I found a solution that mixed on-location shoots, studio and 3D renders while managing a design team, their egos and expectations to deliver work recognized by Communication Arts.
  • Beautifully shot by Scott Toepfer and Jesse Carmody, the finished product was seamless and I’m proud to say this look-and-feel stayed with the brand for years following the launch.
  • Model Year 2015 was massive for Indian Motorcycles. This was the first year of the redesigned Scout, the brand’s signature mid-size bike and its first ever liquid cooled engine.
  • The timeline for the new look-and-feel was tight and we simply didn’t have the luxury to shoot everything in person: Catalog, Print, Broadcast, and a full
    Photography Library.
  • As the Art Director, I found a solution that mixed on-location shoots, studio and 3D renders while managing a design team, their egos and expectations to deliver work recognized by Communication Arts.
  • Beautifully shot by Scott Toepfer and Jesse Carmody, the finished product was seamless and I’m proud to say this look-and-feel stayed with the brand for years following the launch.