Even in 2011, the best way to connect, was to disconnect.

The first year that Corona launched its “Find your beach” campaign, it was important
to redefine the idea of a beach from the shoreline to anywhere you can enjoy a Corona.
At that time, my partner
Joel Kaplan and I noticed
people started becoming hopelessly attached to their new smart phones and
social media accounts.
What came from that insight was the Corona Beach Break app, a platform designed to get people off their devices and out to their favorite places with some cohorts and a corona.
Our efforts paid off for the
iconic brand, scoring a gold Effie and recognition from the One Show, one of advertising’s most revered award shows.

The first year that Corona launched
its “Find your beach” campaign, it was important to redefine the idea of a beach from the shoreline to anywhere you can enjoy a Corona.
At that time, my partner Joel Kaplan
and I noticed people started becoming hopelessly attached to their new smart phones and social media accounts.
What came from that insight was
the Corona Beach Break app, a platform designed to get people off their devices and out to their favorite places with some cohorts and a corona.
Our efforts paid off for the iconic brand, scoring a gold Effie and recognition from the One Show, one of advertising’s most revered award shows.