In a divided world, there’s no place like phone.

The calling app keeps expats connected to home with top-notch technology, serving an important yet often underserved community. It’s the go-to app for calling home.
Retooling and modernizing IDTs profit center without causing any amount of disruption was an enormous task with some very obvious high stakes.
If we got it wrong, not only
would we be breaking this crucial connection for millions, we could also hinder the parent company so badly that we wouldn’t get a second chance.
In this process we launched a new homepage, a first for the app. Setting a new floor for two from previous benchmarks and launched video calling, another milestone for the app.

The calling app keeps expats connected to home with top-notch technology, serving an important yet often underserved community. It’s the go-to app for calling home..
Retooling and modernizing BOSS’s
brand, app and IDT’s profit center without causing any amount of disruption was an enormous task with some very obvious high stakes.
If we got it wrong, not only would we
be breaking this crucial connection for millions, we could also hinder the parent company so badly that we wouldn’t get a second chance.
In this process we launched a new homepage, a first for the app. Setting a new floor for two from previous benchmarks and launched video calling, another milestone for the app.